Sorting the emergency from the quote
Two calls come in while you’re under a house. One is worth $1,200 tonight and one is a tyre-kicker. Whoever answers has to know the difference…
Field notes
Missed calls
What an unanswered phone actually costs a trade business, and what to do about it.
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What a missed call actually costs you
Most trades know they miss calls. Very few have put a number on it. Here is the arithmetic, with your own figures, and the three places…